Food advertising is a funny thing. Unlike perfume ads, which can attack your sense of smell and sight, food ads have long relied on witty text and droolworthy images. That is, until now. In the Feb. 18th issue of People magazine, Welch's is running full page ads for their grape juice. The twist? These ads contain lickable flavor strips. That's right, they're hoping you'll lick the magazine.

The technology comes from a company named First Flavor, and the Peel 'n Taste ads work much like dissolvable breath strips. You tear the ad off, stick it on your tongue, and taste the product. They say that it can't be re-sealed once it's peeled, so you'll be able to know if someone else has licked it or not.

This isn't the first time lickable strips have been placed into magazines, CBS's Cane ran one last fall. However, I'm not sure if they'll catch on. Especially considering that not all strips will contain actual essences of what they're promoting. The Welch's ad does, but other ads in the works do not. So what do you think, would you lick a magazine?

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