Like many young American women, Kendra Wilkinson loves the food at Olive Garden. However, unlike the majority of these women, Kendra is a Playboy Playmate, girlfriend to Hugh Hefner, and star of the reality show The Girls Next Door. On the series, she expresses her profound love for the Italian chain's artichoke dip and unlimited breadsticks. She's not a spokesperson for the brand, and her public, undying love is not returned. Rumor has it the officials at Olive Garden would like her to stop inadvertently promoting the restaurant. They've worked hard to craft their family-friendly image, and a Playboy playmate doesn't exactly fit into that picture. Although many brands welcome a celebrity's endorsement, if the celebrity doesn't match the brand's image, problems can arise.
I think it's an interesting topic, and wonder what you have to say about the matter. Can an unwanted spokesperson ruin a restaurant's reputation?






Cyberjammies
Haurex
Marionnaud
I can understand their fears but I personally don't care which celeb likes Olive Garden or Outback, etc. I think in the end people eat where they want, not because of celeb endorsements so the execs should relax a little.
1Oh come on, it's not like she's a prostitute or something, and a lot of people watch the show. I can't it actually hurting them at all.
2That is the cutest dress EVER!
3Does anyone know where it's from and where it can be bought???
I agree with gab6784. If someone really likes your restaurant and gives it positive raves, accept the acclaim gladly!
Off topic, Mr. Hefner and some of his girlfriends visited the tourist attraction where I worked a few years ago, and stayed a while to eat in the food court where I worked. Mr. Hefner was one of the nicest, politest gentlemen ever to visit us, and the ladies were very sweet and undemanding. Company policy forbid us to accept tips but the group made a point of thanking us for our hard work. A few kind words that were much appreciated. Most of the celebs, real or wannabe, generally treated us like slugs. Nuff said, I'll stop now.
4I don't think the restaurants can do anything about it, but I can see where they might not like people who contradict their image to be running around associating themselves with the chain.
Still, this colors my judgment of the girl's taste in food more than it colors my judgment of Olive Garden. Haven't been there since sophomore year homecoming. Have no plans to go back.
5yeah. i understand the concern, kendra doesnt really jive with "when youre here, youre family"; though im sure theyre nice people.
but really i think its the food that people would stop coming for, not kendra's endorsements.
they say olive garden is the denny's of italian food.
6Perhaps they should get the stick out of their rear ends. I understand where they are coming from from a business perspective, however if people are watching the girls next door anyway I don't really think they care about Olive Garden's family friendly "whatever", I know I don't.
. I know strange analogy. But the point is unless
you watch the "Girls Next Door" and have heard her "endorsement" you won't know about it because the only time I have personally heard it is from ..... watching the show.
7Its like if someone you know were to confront you about doing pornography because they "caught" you on a website or something, but then you could always turn around and ask them what they were doing watching to begin with
If I really really like the food, and I don't agree with the spokesperson or whatever, I am still going to go there.
8I can see where the rest is coming from with the "family setting"...those families can just order takeout. lol
what this article fails to mention and i find so funny, kendra professed her love of OG while eating, in a restaurant, while on vacation... in ITALY!
9isn't that a slap in the face to actual, good, authenic italian food?
it just goes to show you her lack of class and lack of culinary knowledge...
they should enjoy the press because (with the exception of their salad), the food is gross!
Didn't Olive Garden recently have some of it's "hottest" servers in Playboy olr something similar with scantily clad poses etc? After that I don't see how this is much different.
10Oh please! olive garden needs to unbunch their knickers!
11I can see where Olive Garden is coming from, and I can see why they'd think there might be a scandal, but really, no one cares! It's not like she'd be skipping through the restaurants in a teeny tiny bunny bikini!
12So Olive Garden is worried that people may not go there because a certain type of celebrity endorses them? Wouldn't those people be ones that choose not to think for themselves, allowing others to tell them where they should or shouldn't go? Those sort of lemming type consumers are keeping Olive Garden in business. Be careful who you alienate.
13Kendra is by far the most annoying of the three girls next door anyway. That is one horrifying laugh.
The same unwanted attention crosses over into other products too. Burberry had issues in the 90s and early 2000s with English football hooliganism adopting their distinctive checked pattern. And every time some idiot shoots up a school, Jack Thompson, Esq. in Florida fires off another amicus brief detailing that the kid liked to play violent videogames like Grand Theft Auto (even if the kid didn't). It hasn't killed their brands yet. But that doesn't mean it doesn't annoy the heck out of their marketing departments, who have paid good money to establish a brand's identity.
14"Still, this colors my judgment of the girl's taste in food more than it colors my judgment of Olive Garden."
ahaha. so true.
also, how do people know about her love of Olive Garden unless they watch the show? I'm guessing the family-minded OG patron is not the target audience for the Girl Next Door?
15OG needs all the help they can get, whoseit promoting it shows me what magnificent taste she has (I'm throwing up right now).
16Also, there is no such thing as bad publicity. It may seem negative, but the more their name is out there, the more people hear it and might go to eat there. They are stupid to say anything.
17
18I really don't care if Kendra models for Olive Garden or whatever. This is not an issue with me, and I don't feel offended that it might ruin the "family" image that Olive Garden tried to portray.
19I've never eaten at the olive garden, I wanted to but my sister said that their food isn't any better than something you could make at home for a fraction of the price. anyway thats cool that the restaurant is standing up for their morals instead of taking all the publicity they can get.
20Although Kendra is a girlfriend, and has appeared in the magazine as such, she is not technically a Playmate. That title is reserved for the 12 monthly centerfolds...
21In my town, Olive Garden is where all the old folks go.
22Same thing happened with Cristal. Rap musicians ruined - or at least altered - its brand image. Whether it was for better or worse depends on who you ask I guess...
23i love olive garden and having kendra talk about it all the time doesn't make me like it any more or less. i think that it's just someone who likes to talk about a place that they go. i think that if people are going to change their opinion based on kendra liking to talk about OG - then that's someone who's a bit more fickle.
24I kindof see their point, but I think it works as long as she's never official. Nobody I know associates Kendra Wilkinson with Olive Garden, so I don't think they have anything to worry about by getting a few more young butts in the chairs. Do I think she'd be great in an Olive Garden commercial, probably not.
What I really want to know is how that girl eats unlimited breadsticks and still looks like that!
25I seriously doubt families are watching The Girls Next Door or reading Playboy together so does it matter? Anybody who wont go to Olive Garden because she likes it needs to figure out why they even know her name and who she is. It's ridiculous.
26I think it seems pretty sad when you think that some of your clients will stop eating your food depending on which celeb endorses it. As long as your food tastes good, then you shouldn't worry if a few people leave because a playmate is giving out free endorsements.
27I don't really think a "chain restaurant" needs to worry about their image - chains have to have a uniform approach to their menu so they aren't exactly fine dining. Who cares if she likes it or not, I think The Olive Garden are being snobby!
28I think that the people who know that she likes Olive Garden are obviously watching her show because I don't and that publicity is hardly going to reduce the amount of families that dine at Olive Garden. Lot's of rappers mention brands in their lyrics which are not appreciated either but if it results in a new target audience how can it hurt?
29I'm with gab, a celeb isn't going to influence me to eat somewhere.
30The only celebs that would me from going to a restaurnt is Racheal Ray and Paula Dean. So I will never eat at Dunkin' Donuts and I will never eat at Mrs. Deep-Fried-Butter's restaurants in the South. As far as bunnies go, well, don't care.
31that is so rude. she has every right to say that she loves that restaurant just like anyone else does.
32I don't think it really matters if a celeb like it's or not. Maybe if she said she hated it.
33I don't think it really matters if a celeb like it's or not. Maybe if she said she hated it.
34Well what makes it worse is that in one of the episodes she expresses her love of the Olive Garden to a true Italian! Get real! The Olive Garden is like the McDonalds of Italy!
35I don't think they should shun her for the publicity though.
Well, I worked for the O.G and let me tell you something... behind the scenes it is anything BUT family friendly.
They should be glad that someone that is somewhat well-known is unknowingly endorsing them. They need to STFU and be greatful. Sheesh..
/end.
36Agreeing with the posters above:
37- Take whatever good feedback you can get.
- And we need to know where she got that dress.
i think this is so ridiculous all press is good press right? who cares who eats there
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