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Can an Unwanted Spokesperson Ruin a Restaurant's Image?

Aug 14 2008 - 9:00am

Like many young American women, Kendra Wilkinson loves the food at Olive Garden [1]. However, unlike the majority of these women, Kendra is a Playboy Playmate, girlfriend to Hugh Hefner [2], and star of the reality show The Girls Next Door [3]. On the series, she expresses her profound love for the Italian chain's artichoke dip and unlimited breadsticks. She's not a spokesperson for the brand, and her public, undying love is not returned. Rumor has it the officials at Olive Garden would like her to stop inadvertently promoting [4] the restaurant. They've worked hard to craft their family-friendly image, and a Playboy playmate doesn't exactly fit into that picture. Although many brands welcome a celebrity's endorsement, if the celebrity doesn't match the brand's image, problems can arise.

I think it's an interesting topic, and wonder what you have to say about the matter. Can an unwanted spokesperson ruin a restaurant's reputation?

Source [5]


Source URL:
http://www.yumsugar.com/1865676