Last week Jack in the Box expanded their breakfast [1] menu to include brunch bowls, and this week Domino's Pizza [2] has announced plans to introduce submarine sandwiches. The pizza delivery chain will offer four different kinds of baked sandwiches, including a Chicken Bacon Ranch sandwich and a Philly Cheese Steak sandwich. The $4.99 sandwiches will be delivered with or without a pizza order.
With the sandwiches, which are available to order beginning on Aug. 25, Domino's hopes to increase lunch sales. Last Spring, Pizza Hut added pasta to their menu [3], so it's no surprise that Domino's is looking for other ways to grow profits. What do you think about the expansion? Will you try Domino's sandwiches?
Source [4] and Source [5]