Boston Market is the latest restaurant chain to succumb to sluggish spending. The Golden, CO-based corporation announced yesterday that it will offer a larger discounted menu of 11 meals for $5.
Boston Market joins a list of food chains — such as Subway, Quizno's, and Domino's — that have been promoting meals for $5. The company's chief brand officer, Judy Cantrell, said:
The $5 price point is an important part of the new vernacular in the restaurant industry. It’s become a price point that consumers respond to, and we see an opportunity to increase the quality of choices with our slow-roasted rotisserie chicken meals.
The value menu includes the chain's popular one-quarter rotisserie chicken, classic chicken salad, and rotisserie chicken pot pie, which come with a side dish and a drink. The company will promote its newly-priced menu with a TV commercial and online campaign. Will you try one of their $5 meals?
Aftershock
Tomas Maier
Chantelle
I would only try the rotisserie chicken, the others don't sound too healthy.
1I love Boston Market, so I'll definitely be checking this one out. I hope they put the sliced turkey on the $5 menu! It's my fav.
2wow - this really is a sign of the times to have Boston Market get on the bandwagon. i've always considered BM to be one of the higher quality fast food places - but i guess everyone needs to make changes in order to keep up with making any revenue. i hope that it works out for them some how though. the sides are great - especially since i don't eat meat - so the turkey and chicken are out for me.
3Probably not. I do like their turkey and chicken, but it's just too salty for me. I haven't been there for years, but I vividly recall always having to drink and obnoxious amount of water to recover from their meals.
4No, I would not be going to Boston Market. I just don't like their chicken and meals there.
5If only there was one close by--I like the "Thanksgiving anytime you feel like it" idea!
6I love their chicken pot pies. It's one of my fast food places but I don't go there a lot.
7They just closed the Boston Market near me. Oh well.
8I just moved behind a Boston Market and I've already walked there for dinner once. Yumm.
9Love Boston Market!
10I LOVE boston market!! they have the best chicken pot pie~
11I love that place! Its the last fast food joint that serves home cooking (like) food...
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