Yesterday morning, Food Network announced its participation in Slow Food Nation. Food Network, along with its charitable partner Share Our Strength, will "unveil a new original platform" called Good Food Gardens. The fully sustainable gardens will be filled with seasonal fruits, vegetables, and herbs.
The enclosed 10-by-16-foot cedar wood structures that hold the gardens are designed for the likes of schools, organizations, and homeowners. The first garden will debut across from San Francisco's highly buzzed-about Victory Garden, and be donated to a local Boys & Girls Club after the close of the event.
I find it unusual for Food Network to announce a partnership with Slow Food Nation just four days before the start of the event. They're also beating everyone to the punch by unveiling their proprietary garden the day before the festival actually begins. What do you think? Was this a last-minute effort on the part of the network?
Vicenza
Gambini
Desigual
It smacks of desperation to me. Food Network is practically entirely irrelevant to serious cooks these days, maybe they're trying to gain back a bit of credibility.
It still won't work.
1you have to wonder what the delay was about. if it was strategic or not. i think that based on my experience with partnerships with the Food Network, nothing is last minute - and nothing isn't planned for - so i'm sure they were thinking about how to make this relationship work, and that they hit while the iron was hot.
i love the concept of slow food nation, and i like that the FN is trying to get involved.
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