After three years of floundering sales, Krispy Kreme [1] has unveiled a new business plan [2]. The doughnut chain famous for its hot-off-the-line, melt-in-your-mouth glazed doughnuts will roll out its own brand of soft-serve ice cream, Kool Kreme. The company also plans to open smaller-sized stores and expand its overseas market share.

Later this year the Winston-Salem, NC-based company plans to open smaller, less costly stores. Shops continue to open, with new franchises outside the United States, in Puerto Rico [3] and Australia [4].

Kool Kreme has already been tested in markets such as such as Tacoma, WA [5], and will feature flavors such as Very Vanilla and Deep Chocolate, along with a toppings bar. Krispy Kreme is clearly trying to capitalize on the growing trend of frozen yogurt stores such as Pinkberry [6] and Tasti-D-Lite [7], but I can't help but think that this move comes a year or two too late, as big cities have already become oversaturated with frozen dessert options. Will you try the latest offering from Krispy Kreme?

Source [8]