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Axe Chocolate Cologne: Love It or Hate It?

Sat, 10/11/2008 - 3:00am by partysugar
3,563 Views - 24 comments

Axe, the men's grooming brand, has recently come out with a new line of chocolate-inspired products. If girls like chocolate, they'll like a guy who smells like chocolate, right?

The concept seems a little out there to me, but I've never been a fan of fragrances that smell like food. The commercial for Axe's Dark Temptation is pretty funny, you can check it out below.

Then tell me: would you want to bite kiss a guy who smells like he works in a chocolate factory?

Source

on Yahoo!

24 Comments Add a Comment

  • ilanac13's picture
    ilanac13
    1

    i don't think that a chocolate fragrance on my man is really my think. all those years ago i bought the jessica siimpson scent that smelled liked chocolate or something, but it's not really my thing.

    7 weeks 2 days ago Report Comment
  • le romantique's picture
    le romantique
    2

    gross... i hate axe.... its just "too much" and guys bathe in the cologne its heinous.

    7 weeks 2 days ago Report Comment
  • austerity's picture
    austerity
    4

    I usually love all the Axe fragrances on a man, but chocolate? nah, the smell doesn't make me think sexy thoughts, so this seems really far-fetched..

    7 weeks 2 days ago Report Comment
  • JessicaLE's picture
    JessicaLE
    5

    I would have to agree avec le romantique- Axe is never used in moderation, and the fragrances always smell cheap (I was so happy when I got my hubby to convert to a new body wash).

    It's funny, I think that the only reason men love it so much is because they believe the ads and think it really attracts us women! And if a little spray attracts us, then a gallon of it will make them irresistible!

    Still-- I put undecided on the polls, just because I won't knock it until I can smell it. Maybe it just has undertones of dark chocolate, mixed with other notes (like Angel by Thierry Muegler- my favorite cologne for men and women). And plus, the commercial made my mouth water.

    7 weeks 2 days ago Report Comment
  • amloveaffair's picture
    amloveaffair
    6

    My husband wears 'touch' deodorant. It's the only one either of us like and it drives me crazy! [guess Axe is right!] but he doesn't use the body wash or spray so he doesn't wreak of it.

    I've smelt this 'Chocolate', it doesn't smell that way at all.

    7 weeks 2 days ago Report Comment
  • Sun_Sun's picture
    Sun_Sun
    7

    my husband uses their deodorant
    when we were buying it last week we saw the chocolate one, i got excited
    but it didnt smell good
    so no

    7 weeks 1 day ago Report Comment
  • simplyfab87's picture
    simplyfab87
    8

    The ad is really funny. But I would hate it if my man smelled like chocolate, mainly cause its one of my least favorite foods.

    7 weeks 1 day ago Report Comment
  • vitisva's picture
    vitisva
    9

    Haven't actually smelled it
    But I don't know that I'm interested in a man that smells like chocolate

    7 weeks 1 day ago Report Comment
  • MollyElizabeth's picture
    MollyElizabeth
    10

    I thought everyone knew to just wear cocoa butter lotion if they wanted to smell like chocolate.

    I prefer guys not to smell sweet like that though. This product has got to ruin that great fresh-out-of-the-shower guy smell.

    7 weeks 1 day ago Report Comment
  • MollyElizabeth's picture
    MollyElizabeth
    11

    I thought everyone knew to just wear cocoa butter lotion if they wanted to smell like chocolate.

    I prefer guys not to smell sweet like that though. This product has got to ruin that great fresh-out-of-the-shower guy smell.

    7 weeks 1 day ago Report Comment
  • puddlesworth's picture
    puddlesworth
    12

    I think this product will probably fail, no guys are going to want to wear it.
    I think axe commercials are stupid in general, this one isn't too bad compared to the rest.

    7 weeks 22 hours ago Report Comment
  • gelita's picture
    gelita
    13

    i liked it... they selled it in mexico a couple of months ago... my boyfriend used to wear it... it was nice... but it didn't actually smelled like chocolate

    7 weeks 20 hours ago Report Comment
  • mtiger's picture
    mtiger
    14

    I wouldn't want my boyfriend to smell like chocolate.

    7 weeks 4 hours ago Report Comment
  • Angela123's picture
    Angela123
    16

    I love the ad, and have in fact since downloaded that song! I love the part where the girl on the subway bites his butt, and I wanna buy it for my man. It definitely doesnt smell like a candy bar or anything..just nice dark chocolate undertones. sexy!

    7 weeks 2 hours ago Report Comment
  • PennyZ's picture
    PennyZ
    18

    Haven't had a chance to smell it yet. I don't think I'd be too interested if it made my man smell like a candy bar. Eating chocolate is one thing. Smelling like your chocolate is another. The commercials are pretty funny though.

    6 weeks 6 days ago Report Comment
  • tlsgirl's picture
    tlsgirl
    19

    I like my boyfriend to smell like a guy, and I love men's cologne, so I'm thinking no on this one. Plus, that ad is freaking me out a little.

    6 weeks 6 days ago Report Comment
  • Britney Kayla's picture
    Britney Kayla
    21

    I hate AXE in general so I hate this Chocolate Cologne. Doesn't sound tempting at all.

    6 weeks 5 days ago Report Comment
  • luluNYC's picture
    luluNYC
    22

    Axe Dark Temptation came out with a sweepstakes + a cool game : You are the chocolate man and you have to dodge women in order to get to the end as intact as possible... Pretty funny!!
    http://axedarktemptation.com

    6 weeks 4 days ago Report Comment
  • corcar86's picture
    corcar86
    23

    haven't smelled it yet but let me just tell you too much of a good thing can ruin it, having worked in a chocolate shop I can tell you the smell can be a bit nauseating at times even though I absolutely love chocolate...though not as much since i o.d.-ed on it while working there haha

    6 weeks 4 days ago Report Comment
  • jennjennnbubba's picture
    jennjennnbubba
    24

    never smelled it but I doubt I would like it
    however, I think the commercial is hilarious

    6 weeks 16 hours ago Report Comment

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