MillerCoors announced yesterday that production of the malt-liquor beverage Zima has been discontinued.
The product was part of the 1990s clear-drink craze that included Crystal Pepsi and Tab Clear. Zima proclaimed to be "Zomething different" from beer, wine, or hard liquor, but in recent years, the drink — which had been repackaged and reformulated into citrus, tangerine, and pineapple citrus flavors — was outsold by competitor Smirnoff Ice. The decision, MillerCoors says, was due to declining consumer interest and weakness in the "malternative" segment.
If you're having a hard time parting ways, don't worry: There's still time to stock up, as distributors can most likely get remaining inventories of Zima through December.
Are you sad to see this drink become a thing of the past?
Aww, that makes me kind of sad. It was referenced once on Gilmore Girls so it stuck out in my
mind ever since, and it's been kind of a joke with friends that like to drink fruity drinks...such as, "Of course I like beer, I drink [insert Zima, Smirnoff Ice, Capn. Morgan Wave Runner,
etc]" 
Maybe the biggest joke in the pop-culture world of alcohol beverages!!!
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