MillerCoors announced yesterday that production of the malt-liquor beverage Zima has been discontinued.
The product was part of the 1990s clear-drink craze that included Crystal Pepsi and Tab Clear. Zima proclaimed to be "Zomething different" from beer, wine, or hard liquor, but in recent years, the drink — which had been repackaged and reformulated into citrus, tangerine, and pineapple citrus flavors — was outsold by competitor Smirnoff Ice. The decision, MillerCoors says, was due to declining consumer interest and weakness in the "malternative" segment.
If you're having a hard time parting ways, don't worry: There's still time to stock up, as distributors can most likely get remaining inventories of Zima through December.
Are you sad to see this drink become a thing of the past?
J Brand
Vera Wang
Dries Van Noten
Maybe the biggest joke in the pop-culture world of alcohol beverages!!!
1Man, I used to love that ztuff
2I was unaware that Zima was still being manufactured. Frankly, I was also unaware that Smirnoff Ice was also being manufactured. People drink that stuff?
3I think they kept it around so bartenders would know who to card!
4My mom and aunts drank that stuff like it was water! they had "zima" shirts and everything.
that all went the way of the "wine cooler"
5
Aww, that makes me kind of sad. It was referenced once on Gilmore Girls so it stuck out in my
mind ever since, and it's been kind of a joke with friends that like to drink fruity drinks...such as, "Of course I like beer, I drink [insert Zima, Smirnoff Ice, Capn. Morgan Wave Runner,
etc]" 
6Excuse me I ordered a zima, NOT emphysema. lol from the simpsons
7I didn't even know it was still around, so I guess I won't be missing it.
8i'm sad! this was our drink of choice in high school...well zima and mike's hard lemonade!
9Huh. That stuff was never that popular - and has been a punchline for as long as it's been out. The original? Yech.
10Wow I haven't had it since college...we used to like to drop Jolly Rancher candies into them to flavor them - hahaha
11my 17 year old self is in mourning.
12Mine too javs.
I went to the coors brewery for a tour and they had samples of the various flavors of Zima in a slushie form. Surprisingly good!
13Oh yeah. I'll be glad to see the hyped beverage go...and there are many more that need to go with it...
14Oh, the memories. This was the first drink I ever got drunk on. LOL
We always dropped Jolly Rancher candies in the bottles before drinking them. Watermelon was the best.
15i've never tried it but i remember when it first came out and everyone was talking about it. a lot of people didn't know exactly what it was but the name is one of those that just sticks on your mind. i can understand how millercoors would choose to stop production since there's so much competition out there and if it's not a big money maker - then why bother right?
16I thought zima was already a thing of the past?!?! I haven't seen it in ages!
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