Today Subway [1] has announced that, beginning next Monday, it will offer flatbread [2] as an option for any of its existing sandwiches, and will also introduce two new sandwiches, Chicken Florentine and a Steak & Bacon Melt, made with flatbread.

In a departure from Subway's signature fresh-baked bread philosophy, the flatbread dough will be baked off premises, then supplied to Subway franchises and finished off in on-site ovens.

With this launch, Subway is attempting to make headway in a tight market that includes other chains such as Dunkin' Donuts [3] and Quiznos [4], which both already carry flatbread sandwiches. Do you think Subway's new product will take off?

Source [5]