Number two fast food chain Burger King has been testing a new line of premium items. This includes ribs and thicker burgers, made with grills, batch broilers, and other costly new kitchen equipment.
The fast food chain's decision to move in the direction of higher-price items comes at a time when the casual restaurant industry is struggling. National chains have seen declining sales across the board; Burger King is hoping to capitalize on the industry's market share.
CEO John Chidsey said he wouldn't elaborate further "because some things are still under wraps," but the chain's gourmet menu items could be advertised as soon as next Summer.
Still, Burger King has no plans to lose its value menu. "We work the value for the money equation on both ends of our menu," said Russ Klein, Burger King's president of global strategy.
Does Burger King's new strategy surprise you? Do you think the corporation will manage to draw business away from the casual restaurant business?
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Just as long as they keep their 99 cent chicken tenders, more power to them.
1Mmm chicken tenders
I'm also a fan of the whopper jr. (with cheese of course).
2I love the Double Stacker and Triple Stacker burgers
3Hold the phone - Do I see salmon and shrimp in that picture?? From BK?! Seafood from a fast food restaurant (like Long John Silver's) does not seem trustworthy. Not that any of it is, but I want my seafood super fresh...
Looks like a print from a Red Lobster ad to me. Chedder bay biscuits anyone?
4wow- cheddar.
pardon my misspelling.
5well i think that there's something to be said about trying to capitalize on the struggles that other chains are having, even if they aren't direct competition. everything is an opportunity, and i think that there could be something to it - although even if i did eat meat, i don't know if i would choose BK to get ribs vs a real sit down restaurant.
6Double Stacker is the friggin' word of the day!
Double bacon AND double cheese? Seems illegal!
7I like Baconators as well, as long as they're not super extra greasy.
And as far as ribs at a fast food joint go, all I care about is that McDonald's brings back the McRib, NOW!!!
8Ahhh I was thinking of the McRib when I read the post...The elusive McRib sandwich - will we ever see it again?
9PS - Something about Wendy's in Vegas, they hella skimp on the Bacon in the Baconator but lacquer it all over a Jr. Bacon Cheeseburger. Go figure.
10That's funny, you'd think they'd give baconic priority to the more expensive sandwich.
11Exactly - I swear it's all the dry heat out here. Makes thinking a little too difficult for some.
12Next time I'm in Vegas and get a bacon cheeseburger craving, I'll make sure to order the Jr. Bacon Cheeseburger!
13Do it! You'll probably see me sitting there with a dozen of those little scrumptious suckers
14Meetup at the Vegas Wendy's!
Every time I get a bacon cheeseburger, I think, "How many kosher laws can a person break at once?"
15
See, it IS illegal!
16There needs to be a bacon-and-shrimp cheeseburger, now that I think about it.
17I love love love bacon-wrapped shrimp, bacon kabobs, bacon salad, bacon stew, bacon casserole, bacon soup, bacon bread, bacon cake, bacon brownies, bacon on pasta, bacon and rice, bacon for breakfast, lunch and dinner...
Do I sound like Forrest Gump?
18OMG BACON.
Even my cat loves bacon, which is weird.
19I'm sure you're a proud mama!
You've got one smart-thinking cat on your hands...
perhaps she could work the drive-thru at the Vegas Wendy's.
20Wouldn't work, he'd eat all the bacon himself. Plus, he's a cat. He doesn't understand the point of working, when he has me to make money for his food
21First - He not She.
Second - Cat not Human.
Trumped and Trumped.
I'm ready for a drink...
22....and the end of my work day.
23Two more hours for me
24I'm supposed to hang around for a meeting in an hour but... I might have to "accidentally" have something come up and leave early!
25Ya know... I think we deter others from posting in the thread when we take over like this
Come back everyone!!!!!! Jude C and I want to know your thoughts on High-end BK, Bacon, and Pork-eating Cats!
26I was just thinking we totally jacked this thread
27Don't we usually once we get started?
28Y'all my cat even likes FAKE BACON, the vegetarian stuff that smells and tastes like bacon!!
29What is it with cats and cured pork? There's no way they would get that in nature
Mikey tried some of my ham the other day, and loved that too. *Sigh*
30Well, ours aren't picky... The big cat has been known to get into anything from cheese straws to gingerbread cookies to fish food!
31I have never liked Burger King and this new campaign won't change my mind, now mcdonalds is another story..
32You girls can't be serious about the McRib, that thing is super nasty. Hubby bought one years ago in CA desert town and when I tried to give it to the homeless guy he said I can't eat that crap. True story.
33I agree that the McRib can be nasty but like any fast food, sometimes it can be made right and fit to eat other times it can be down-right vomit-inducing.
I've only had the McRib twice, and both times it was up to par for me.
Still.. I'd much rather stick to my Jr. BACON cheeseburgers from Wendy's.
34I think Yum should do a Bacon week and just post recipes that focus on bacon. I'd be in heaven...
35Hell, I'd be happy with a Bacon Day.
36Yes, but what is the McRib? It's not ribs, there's no bone and heck I'll just eat a salad or go to Wendy's and I'm all for the Bacon Week.
37Not a huge BK fan, although if they brought in a lobster sandwich I would be more for it! MCD's has one on the east coast of Canada (Named McLobster) and it is delish!
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