Foodies may be serious about eating, but apparently they're serious about computers: Fast-food chains, food companies, and food celebrities are raising their profiles on social-networking platform Facebook.
Last month, we mentioned that Pizza Hut was the first fast-food chain to launch a Facebook online ordering system, so die-hard users never have to leave the site to order dinner. And yesterday, number one fast-food chain McDonald's launched a Facebook fan site of its own to honor the 25th anniversary of its wildly popular Chicken McNuggets.
In a push to connect to its younger customers, pizza delivery Papa John's has launched a new promotion: Anyone who becomes a "fan" of the Papa John's page on Facebook will receive an online redemption code for a free medium pizza with any online order.
It isn't just fast-food chains who are promoting themselves on Facebook — other food industry insiders are following suit. Candy company Mars advertised its "Get Some Nuts" campaign for Snickers on Facebook, and rumors about Next Food Network Star finalist Lisa Garza spread after she changed her marital status on her Facebook page.
I'm surprised to learn that Facebook has become so important in the world of food. Have you been following the food and beverage industry there?
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Cheer
Fornarina
CAFe'NOIR
awesome, will so be friending papa johns.
1i'm not a facebook person, but i think that it's interesting to see how advertisers put themselves out there. one of my clients (in the hotel/travel industry) created a facebook page to promote stuff, and it took off for them.
2i'm not so sure a true foodie would be wowed by papa john's, micky d's, or pizzahut....but i'm glad to see someone's marketing department is doing their job!
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