Move over, Jared. Subway's [1] got a new guy in town, and his name is Michael Phelps [2]. The mega-medal Olympian continues to score endorsements faster than his swimming records. He's now landed an exclusive fast food [3] deal to represent Subway beginning early next year. As Phelps puts it [4]:

Subway restaurants have always given me the options that I am looking for — whether that's healthy sandwiches before a big meet or the tasty meatball sub that I treat myself with. I was ready to take my Subway fandom to the next level — I really think of Subway as a champion food option.

The exclusive fast food deal has left many industry experts puzzled, considering the swimmer unabashedly campaigned for a relationship with McDonald's during the Summer games [5]. But the announcement isn't the first surprise move by Phelps, who shocked everyone when he declined to appear on the cover of the Wheaties box — as many Olympic champions have done — in favor of endorsing Kellogg's Corn Flakes and Frosted Flakes [6]. Do you think Phelps is an appropriate fit for Subway?

Source [7] and Source [8]