Burger King is continuing its strategy of adding petite-sized, lower-cost items to its menu [1] at a time when food prices have soared but consumers are strapped for cash.
The fast food chain [2] announced today that it will roll out new burger and breakfast "shots," [3] or burgers in miniature sizes.
The sliders will come in a two-pack ($1.39) and a six-pack ($4.09) and will consist of a flame-broiled patty, ketchup, mustard, and two pickle slices, sandwiched between a plain bun. The fast food chain is also revving up its breakfast menu with BK Breakfast Shots. The breakfast sandwiches, which are available in a two-pack ($1.49) or a four-pack ($2.89) during the store's breakfast hours, contain egg, a "smoky cheese sauce," and a choice of ham, bacon, or a sausage patty.
This is probably another attempt by Burger King [4] to offer smaller portions at higher prices, but I'm a sucker for all things mini, so I'm bound to buckle and buy some of the breakfast shots. What do you think of this addition to the menu?
Source [5]