Feeling the sting from other chains such as McDonald's and Dunkin' Donuts, a desperate Starbucks announced last week that it will soon be introducing value meals of its own. The chain plans to launch value pairings in all its company-owned US stores on March 3. Although regular prices for food and drink items vary by store location, Starbucks claims the pairings will provide customers with an average savings of as much as $1.20. 
This strategy is the latest in a slew of tactics — from creating loyalty programs to ceasing brewing of decaf after noon — that the company has tried over the past year to recover from troubling sales numbers. To see the recession-friendly $3.95 breakfast pairings, which were revealed today, read more.
- Tall latte and Starbucks Perfect Oatmeal
- Tall latte and slice of reduced-fat cinnamon swirl cake
- Tall drip coffee and new bacon sandwich with egg and gouda cheese
- Tall drip coffee and new ham sandwich with egg and cheddar
- Tall drip coffee and classic sausage, egg, and aged cheddar breakfast sandwich
- Tall drip coffee and peppered bacon, egg, and aged cheddar breakfast sandwich
- Tall drip coffee and Reduced-fat turkey bacon, cholesterol-free egg, and reduced-fat white cheddar breakfast sandwich
Considering the saga behind Starbucks' breakfast sandwiches, I'm interested in trying out the two new breakfast sandwich options come March.
Do you plan to utilize this new value pricing to your benefit? Do you think it will help the coffee chain turn its sales numbers around?
Early 20
Ruco Line
Fantasie
How cool! This is making me interested in actually buying something from Starbucks for once!
1some of those sandwiches sound yummy
2I do the reduced fat turkey bacon one at least once a week. It's quite big (compared to an egg mcmuffin) and doesn't kill me on WW points. I normally get it with a grande skinny latte and it costs over $6. I would try this in a hot second.
3macgirl -- sometimes I do too, and I always refer to it as the "reduced fat everything sandwich."
4Too bad I don't drink their regular coffee.
5
I hate Starbucks.
6you had me at gouda
7This actually makes sense to me, since the overpricing is most of what makes me dislike Starbucks. Now if only their coffee didn't taste burnt...
8i guess it makes sense that they are doing this, but for myself - i get no value from it since i've never ordered food from there and i have no intention of starting now. i do have their 'Gold Card' that gets me 10% so i guess i shouldn't complain, but still...i don't know if this is really going to boost sales as much as they want. (although every morning when i go to sBucks - i see lots of people getting their breakfast offerings)
9Perhaps they should just start brewing better tasting coffee. Seriously, Starbucks...stop overroasting it.
10I'm happy for this, I love Starbucks but have been taking cutting back majorly because of the recession, and the fact the a Venti and a cookie runs me $8.75.
11This is great!
12i'll definitely be trying this.
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