Jack in the Box has done a lot to beef up its marketing efforts as of late. In addition to its free food giveaways [1] and viral "Hang in There Jack" campaign [2], the fast food chain has also been quietly testing a new logo at locations near its San Diego headquarters.

I'm happy that designers retained the bright red box, and I think the cursive script gives the logo a more contemporary feel. But I agree with design blog Under Consideration [3], which points out that the rest of the logo has a "needlessly techie feel." What's your two cents?

Source [4]