Burger aficionados: If you couldn't exactly get behind the Mac Snap Wrap, then perhaps you'll be interested in the newest patty being developed for the Golden Arches. According to Crain's Chicago Business, the nation's most popular fast food chain is busy planning the creation of its first new burger in eight years, a one-third-pound beef burger.
The McDonald's Angus Burger, as it's called, will be priced at $3.99, will contain a better grade of beef, and will roll out by August, according to franchisees and internal memos. The oversize burger is the fast food chain's answer to bigger, higher-end burgers like Carl's Jr.'s Six Dollar Burger, which has seen great success since its launch in 2001, and Burger King's XT Burger, released in 2004. McDonald's, which hasn't come out with a hit burger since the success of its Quarter Pounder in 1973, declined to comment.
With its focus on specialty coffee drinks and quality burgers, McDonald's seems to be moving in the direction of premium products. Do you think this is a smart strategy on the company's part, or will the economic recession put a damper on sales? Does the Angus burger appeal to you?






Hanky Panky
John Lewis
Ed Hardy
America's obesity statistics are through the roof and McDonald's decides that we need MORE fast food? Sorry, but I don't see the long-term benefits of this, other than the chain making a buck.
1I miss the McDLT.
2Laellavita, Its McDonald's. I doubt they would concern themselves with anything outside of profits.
3Hmm...I can say that if I want a "premium burger, I'm going to grill it at home or go to Ruby's.
4For the $3.99 price point, I can see the Angus Burger doing well. I lived near a McDonalds which I now believe was a test market for the Angus Burger. I loved the Swiss Mushroom Angus Burger! When I moved last July, I did notice that the local McDonalds did not carry the Angus Burger line & I am excited to see this roll out nationwide.
Despite the perceived move to premium products, I think McDonalds is merely expanding their range of products. The price of the Angus Burger is still cheap relative to other premium burgers. It seems like a good strategy on their part to incorporate a slightly higher-end burger to stay in line with their competition. As for the recession, McDonalds can always focus on their Dollar Menu for people who are reluctant to spend a little more on the Angus Burger.
5As long as McDonald's has burgers and fries that don't break down and decompose like they're supposed to, I'm not putting any of their food in my body. Period
6well - even though i'm a veggie and have no interest in a new burger, i think that it's a smart move for them. they have to some how figure out a way to compete since there are SOOO many others in the same space - so hopefully we'll see that this does good things for them.
7The Angus Burger is already available in Canada. I tried it once and it tastes fine especially if you ask for Mac Sauce to be added! LOL
8I miss the California burger though or the Arch Deluxe.
i will give it a try..it's mcdonald, that's what they do.
9This is already in Canada.
10we have had this in canada for a while and it is pretty good although it;s a little dry. i like that the lettuce you get on it is not the regular lettuce on other sandwiches, its a crunchy green leaf lettuce. i always get the bacon and cheese angus burger, and the cheese is real cheddar. it comes on a different bun as well.
11Why doesn't Micky D introduce a California Garden Veggie Burger instead of this "more cow" dish. I'm sure, target it to the right market, and they would make a killing (profit).
I had an Amy's Garden Veggie Burger Patties from the vegan frozen foods isle and I loaded it up with all my favorite veggies and cheeses. It was the BEST burger I''ve ever had. I know this because I don't eat a lot of burgers, so my pallet is clean of the toxins.
12They had that here in Germany for a month or two last year. It was seriously awesome. Of course, it's hard to find a good burger here whereas that's not the case in the states. It will be interesting to see if it is a success there!! I was bummed they stopped selling it here. And I wish McDonalds in the states would switch to their European offerings. They have lots more salads here, cucumbers on the burgers (try it sometime - it's great!), etc. McDonalds here seems more like a treat rather than fast food.
13Why make it sound like McD's is the ONLY company interested in making a buck? And it has a very successful Dollar Menu, so why wouldn't new products be premium priced? And they would sell a "California Garden Veggie Burger" if market tests showed that more than 3 pale teens would order it (because they want to make a buck). Gosh, people, take a business class. The truth is neither complicated nor conspiratorial.
14Jose, they did have the garden burger in select locations, NO one ordered it.
15Technically, didn't they rollout the "McDouble" within the last 8 years? I guess that isn't innovative enough to be called a new burger seeing as it is just removing a cheese slice from the Double Cheeseburger.
16I feel more confident eating food from McDonalds than any other fast food chain. Mcdonalds has been such a successful company for such a long time and will continue to be for a reason: McDonald's Management Concentrates on maintaining quality and safety of the food product. I haven't tried the Angus Burger yet, but definitely will.I was happy to learn that their burgers contain 100% beef with the exeptions of the salt and pepper that is added after it is grilled. The chicken in the chicken nuggets is 100% white meat and doesn't contain the fat and additives that chicken nuggets from other restaurants and those sold at the grocery store.
17With all the recent outbreaks of E.Coli and Samonella due to companies that are not following proper safety standards, I am greatful that I can take my children to Mcdonalds and not worry about food safety. Mcdonalds has always been ethically responsible and have huge demands and requirements from their suppliers.
This burger has been available in SoCal for a while now (a test market) but I've never tried it. I have no interest in a burger that brags of containing 1/3 of beef. That is just too much meat for me.
i recall discussing this in my marketing class when it first came out and I pointed out to the professor that in movies and TV californians are always portrayed as being super healthy, super fit, smoothie drinking vegetarians so why would they think anyone here would be remotely interested in a big 1/3 pound slab of cow?
18No, the McDouble was the original first big burger offered at McDonalds in the 60's. The company foolishly removed the doubles from the menu in the 80's,favoring to push the McDLT and Quarter Pounders, but they were always available as a grill item to those with a memory. In th 60's and early 70's. an adult male meal was a McDouble Cheese burger, fries and a coke. Way under a buck . Only one size fries and small 12 oz or large drink 16 oz-now the kids drink and the value drink. That's how our eating habits have changed.
Burger-fry and a coke- the standard order back then - 48cents with tax inc. I think a shake was an extra 15 cents.
19Thanks for the new burger, now stop pestering us with your horrible new coffees.
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