Your Fridays just got a little sweeter. Mars Snackfood is giving away a quarter of a million full-size packages of chocolate on its Free Chocolate Fridays. As part of the brand's Real Chocolate Relief Act, customers are encouraged to visit RealChocolate.com, where, every Friday through the end of September, the first 250,000 consumers can download a coupon for a full-size package of Twix, Dove, 3 Musketeers, Snickers, Milky Way, or M&Ms.
In response to overwhelming demand the first week, today the company is making an exception to give away free chocolate to the first 500,000 visitors. The Mars Real Chocolate Relief Act is part of a new campaign to highlight its chocolate made with 100 percent cocoa butter.
The strategy takes a jab at archrival Hershey's for having made the switch to cheaper ingredients: "Without cocoa butter, chocolate simply is not chocolate. Some companies use artificial ingredients to make their chocolate sweeter or because it's cheaper. Know that with Mars, there's no substitute for cocoa butter." The promotion even includes tips on how to spot "fake" chocolate.
I can think of a slew of people who will appreciate this "relief act." Did you sign up to get your free candy bar?
Antik Batik
Net-a-Porter
Liz Claiborne
I just went to that site b/c it's Friday and it's after 9:00 a.m. EST and it won't let me do anything! The whole screen has a darkened film over it. I guess it's not time yet for free chocolate?
1woo hoo - i just signed up. granted i'm not a HUGE chocolate fan all the time but it'll be nice to get it for free if i'm one of the first...
2wooo for free chocolate!
3Mars needs to build some good will, not just because the American people are experiencing tough economic times, but also for Mars itself. The chocolate-maker is in big trouble -- the kind that does not engender any good will. Mars, together with Hershey, Nestle and Cadbury are facing accusations of PRICE FIXING.
Together these four control 75 percent of the US chocolate market and currently have some 87 antitrust suits against them. They are accused of conspiring to raise chocolate candy prices three different times with identical price increases.
Ethic Soup has a good article on the secret meetings and evidence of price fixing in the chocolate market, ripe for collusion at:
http://www.ethicsoup.com/2009/04/chocolate-pricefixing-hershey-mars-nest...
So now Mars is going to give you a free candy bar. Big Deal, I'd rather have my money back.
4Did anyone else get a message that said to check their mail in 6 weeks?
5What happened after you registered?
Bring on the free chocolate! Snickers is my FAVORITE!!! Thanks!
6Yep, I got that "check your mail" thing, too. Hope the chocolate is still good by then! LOL
7Got the check mail in 6 weeks message too. i love love chocolate. now if only they bring the freaking actual MARS bar back to the US. I can only find it in Europe. . . Grrr.
8I signed up, bummer I have to wait 6 weeks for my coupon.
9I wonder, can you sign up every Friday and get a slew of coupons, or is only one allowed to an email address. Muhahaha.
10aimeeb- I think it says limit 4 coupons per household, so you could do it 4 weeks in a row, but no more.. if I read that right!
11i signed up this week and last week too!
12smaine07 is right!
13oh so sad, offer only valid in the US
14
15This is going to be just like the KFC thing. Why can't they give away healthy food instead?
16YAY!
17I just want to say THANK YOU ! ! ! It is very nice to get something GREAT for free ! ! ! THANK YOU
18I signed up for a coupon, too. Free candy, woo hoo!
19Free M&Ms and Twix! I'm there!
20Hello:
I am simply in love with yourr NEW peanut nutter M&M's. During Easter I was able to find them the size of your peanut M&M's, now I am barely able to find them in the plain M&M shape. Please don't discontinue these or make them seasonal. They are the best M&M's I have ever tried. I like them alot better than the peanutbutter and raspbelly M&M's.
Thank you so very much, Would M&M/Mars please contact me regarding this.
21pepsi3233
Got my coupon and went to the store.........you only have to pay tax!!!
22i got my coupon, but how do i use it?
23I love chocolate. Thank yoi!
24I've gotten three coupons so far. You can qualify every friday. Cool!
25was not able to get on site for free candy bar.
26spent more time than it was worth for a free candy bar
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