If you were shocked by Audrina Partridge [1] and Padma Lakshmi's [2] lascivious Carl's Jr. commercials, then wait until you see what the company's up to now. Hardee's, the sister brand to Carl's Jr., has debuted "Biscuit Holes," deep-fried, doughnut hole-shaped biscuits that are iced with cinnamon sugar. To come up with a more creative moniker, however, Hardee's is asking customers for help through a new campaign titled "Name Our Holes [3]." Customers can submit their name ideas on the campaign's microsite, NameOurHoles.com [4], where they can also view other entries.

In the TV spot below, consumers offer up names ranging from "hole munchers" to "puffy nuts." I don't know about you, but I think Hardee's is taking toilet humor a little too far — just watching the clip makes me feel kind of dirty. In your mind, is the campaign funny and successful, or simply gross and immature?

Source [5]