Beginning today, a Vermont law recognizing gay marriage goes into effect — and, to celebrate, ice cream company Ben & Jerry's is renaming popular seller "Chubby Hubby." The new name? "Hubby Hubby."
While Ben & Jerry's isn't changing the labels on "Chubby Hubby" pints sold in stores — revising product labels takes 18 months — a wedding-themed truck will hand out free "Hubby Hubby" ice cream across the state today, including at the Vermont capitol. The creamery's six in-state ice cream parlors will also sell limited-edition "Hubby Hubby" sundaes during the month of September.
Still, the company, which has been known to rename its ice cream flavors after liberal causes, hasn't ruled out the idea of retailing "Hubby Hubby" in the future. “The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction, and something worth celebrating with peace, love — and plenty of ice cream,” Ben & Jerry’s CEO explained.
What do you think of yet another Ben & Jerry's political move? If you're motivated to buy products for reasons other than taste, would you be more likely to buy a pint if it were renamed "Hubby Hubby"?
Prada
i would buy ice cream for its flavor concepts. this flavor sounds weird though!
1DELICIOUS!!!!!!!!!!!!!
2fudge covered peanut butter !!!hahahah
3i would buy it if i liked the flavor. but i do think this is a very cute idea! LOVE!
4This has been one of my top 2 flavors for about 10 years. I hope they do this retail.
5How can you not love B&J?
6OMgoodness I could come up with a ton of puns, but I won't. Love B&J's and I just got a new ice cream maker and B&J's ice cream cookbook - mighty tasty stuff and only 1/2 hour to make.
7I wouldn't buy that flavor just because of the name, but Ben & Jerry's definitely earned cool points, and if they weren't already my favorite brand, I'd buy (more) from them from now on.
8MMMMMMMMM ..... packed with fudge!!
9I have had this and it is super yummy.
10No wouldn't now are never buy any thing from Ben and Jerry Ice Cream.
11Why is it that any business must isolate them self from the public by supporting any thing such as this.
Why not just keep your opinions to your self and sell Ice Cream.
Jim
I like Ben & Jerry but as for that name and why..um, no.
12LOL. I appreciate B & J's political message.
13I love it! I have a gay brother who is not allowed to marry here in CA, and I find that horribly sad. I don't buy Ben and Jerry's though, they support a cop killer and I'm married to one. It's too bad too, their chocolate chip cookie dough is outrageous!
14love the message and the flavor sounds amazing!
15I loved it when it was Chubby Hubby and I would love it as Hubby Hubby. I would definately still buy it with the new label.
16i haaaaaaaaaaate ben & jerry's ice cream!
17I love it. Love Ben & Jerry's and love VT.
18cool message and i would totally buy this but cant with the peanut butter
19@Anonymous Jim #11
Don't worry Jim eating something called Hubby Hubby won't make you gay. Don't be scared. It's only ice cream.
I love Chubby Hubby Hubby but Chunky Monkey is the best FTW!
20Too adorable!!!
21Stopped eating B&J's years ago for political reasons
22Post New Comment
Please share your opinion with our community, but make sure it is on topic and follows our Community Rules. We moderate comments and prohibit personal attacks, threats, spam, lewd images, or the promotion of your personal website.