I am glad that Disney didn't go through with it for one of the reasons that you mentioned above. If kids saw wine with one of their favorite characters on it, that might make them want to try wine. It's not good to have cartoon characters promoting products that are not designed for children.

I find it odd that they'd even consider a wine, knowing their fan base. Little kids can't buy it, and why would I, as an adult, want a wine with a kiddie movie label?

Ratatouille itself is a movie that is animation (which is mainly kid-based), but it's plot and humor appeals to adults. I can understand why Disney was favoring this idea in the first place, but in the end their major market is children, not adults. So wine is out. A kitchen set is acceptable (both toy and real, then everybody's happy!)

Well, it's a cute label if nothing else. They should put a glass of milk where the wine glass is and still use it for something...I'd hang it in my kids room if she wanted me to.

If anyone has seen the movie, do you agree with me that even in the movie wine was a little overused? I mean, the main character gets drunk...and the kids were laughing. Maybe they don't understand it, but I thought there were other ways to get a laugh and to move forward with the plot.

Before I read that it is no longer in motion I was surprised that Disney would put it's name on something alcoholic, that just doens't fly with me.

i think Disney was right to not go through with it. This supports underage drinking and Disney shouldn't promote that, especially when they have stopped prompting smoking as well.

i agree with the decision. but that label definitely is enticing!

I guess I am the only one that didn't have a problem with it, besides party. I know most people associate Disney with children, but I associate it more with child-like magic and family. I also have a more European approach to wine and alcohol.

One more thing...I don't think this endorses underage drinking at all.

Yeah, I think having a wine based off of a children's movie is not the best idea. Also, when I see food based things with the mice on them, it grosses me out. Even the toys at Disney Store that are like aprons, plates, etc. with the mice, I don't want to buy it.

If they hadn't been selling it at a place like CostCo, where lots of kids would see it, then I think it would have been fine. But since kids can see the rat and get excited and shout that they want Remy, well I can sort of see where they're coming from. By the way, I do the same thing with wine, Party, cute labels for me and chic looking labels if I'm giving it to someone else...that's the extent of my wine selecting knowledge!

It was just a really bad idea. Seeing a co-branded wine from a children's movie would personally make me NOT want to buy it, and I'm hardly a wine snob. And like many have said, it encourages underage drinking.

Dumb idea. But cuuuute bottle!

I think it's a good thing Disney backed off this one...for some reason I keep envisioning a pink plastic kitchen for little girls that comes complete with a plastic wine bottle, openner, stemware & prozac bottle. Can anyone say Valley of the Dolls?....It's a cute idea from a 20-something prospective though.

I worried about a possible appeal towards children being a Disney product, but at the same time it doesn't mean everything from a family-oriented brand has to be reserved for kids. Being over 21, I loved the movie Ratatouille with and I thought releasing the wine was a cute idea. I would have liked to have tried it.

Huh. It would never have occured to me to be offended.

Also, you can't buy wine in grocery stores (or Costco) here. There's one Costco with a liquor store and it has a separate entrance.

Not really important but I know you can buy wine at costco...I stocked up for my last dinner party there.

Ah yes, because it is obviously Disney's job to keep kids from drinking. It would be way too hard for parents to teach their children a healthy respect for alcohol.

Things like this only make alcohol more of a 'forbidden fruit' and so what better way to rebel and feel grown up? Europeans definitely have the right attitude here.

disney and wine? sure, it's okay to let kids have a taste, but why is disney- whose main market is children- trying to do wine? it's totally off. and I'm sure it'd be a big joke to all the huge wine coneisseurs (sp?) anyways.

It depends where you live, here you can't sell wine in the grocery stores, only in liquor stores (CO). Hence the Costco with the liquor store and separate entrance. They have the wine and liquor there so they can close it on Sundays. I'm still not used to weak beer at the markets and no wine section.

This was not one of Disney's more intelligent decisions!