Wired magazine cofounder Louis Rossetto is taking on a new project and this time there are no flashy bells, whistles, or technological advancements. This time it's all about chocolate. His new company, Tcho, is currently testing limited-edition beta bars — aka version .10 — at $4 a bar (you must be able to pick them up in person from the company's headquarters in San Francisco). — Tcho
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Yummy Link: Tcho Chocolate .10
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What exactly makes it a Beta chocolate?
1It takes two days for them to fulfill your order.
2In tech talk, beta is a term used for describing the pre-release version of a product (usually you see this when a new website or application launches). As with anything else in its beginning stage, there is always a chance for glitches and bugs to be ironed out. In the case of Tcho chocolate, lets just hope there aren't any bugs to remove!
Once the bars are tried and tested, they'll then evolve out of their "beta status".
3So when it is officially on the market how much are they going to charge per bar?? It better be good!
4$4.00 a bar? Not even worth my gas money to drive into the city. Oh, well. I'll wait until it's done with it's testing.
5Are you going to pick one up and try it? I'm bummed I missed the offering when I was in SF.
6I'm not clear on what makes these special, but I have spent $4 for good chocolate bars before. If I'm in SF I may try them!
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