When you think of prosecco — Italian champagne — you may think light and bubbly. And when you think of Paris Hilton [1], you might also think light and bubbly. However, when you think prosecco do you think of Paris Hilton? Probably not. Well folks, that's soon going to change.

Page Six [2] is reporting that Paris is headed to Berlin to promote the European launch of Rich [3], her new line of canned champagne. According to the folks at Rich, Paris is, "acting as a market ambassador in advertisements for the Rich pleasures."

The canned beverage reminds me of Sofia Coppola's canned Blanc de Blanc [4] and I really wonder how it's going to taste. Canned wine [5] is becoming more acceptable and I think the idea could be fun. The drink has yet to hit the US shores, but should be here sometime next year. I'm going to give it a spin — after all I love the bubbly! — how about you, are you going to try Rich [6]?