YumSugar

Float Into Summer With A&W Floats

Jan 10 2008 - 1:27pm

What if I told you that you could have a hassle-free root beer float anytime you wanted? Well, thanks to the folks at A&W, you can! They recently announced a new line of drinks — A&W and Sunkist Floats [1] ($1.79 each/$5.99 for four) — that promises to deliver a real float experience without all the fuss. Personally, I like the fuss associated with floats. Getting ice cream stuck in your straw is part of the fun! Yet, I can see where some people might like to indulge without the hassle. According to Andrew Springate, vice president of marketing at A&W, they have been trying to create this drink for quite some time. When asked about it, he said [2]:

For years, beverage makers have tried to crack the code and develop an indulgent drink that tastes like a homemade float. The A&W and Sunkist Floats are indulgent treats like nothing consumers have experienced before; one pour and your taste buds will be amazed — no work, no hassle.

I haven't seen them at any of my local stores, but they should be hitting the market shortly. When they do, will you be picking one up?


Source URL:
http://www.yumsugar.com/W-Introduces-New-Line-Bottled-Root-Beer-Floats-946455