Super Bowl ads are usually associated with loud noises and a lot of hoopla. However this year, PepsiCo is planning on changing all of that. This Super Bowl Sunday, Feb. 3, PepsiCo will air a 60-second commercial filmed in American Sign Language. The commercial, which will air during the pregame show, was created by and features employees of PepsiCo. It will promote both Pepsi and Lay's Potato Chips in the spot, but its main goal is to create awareness for the American deaf community.
The spot, which is called Bob's House, started out as a pet project of several employees. They wrote, created, and taped a demo. The demo got such great internal buzz that senior Pepsi management felt they should give it a big stage. After watching it, I completely understand why. The commercial, which is approved by the National Association of the Deaf, is actually quite clever.
Two guys are headed to their friend's house to watch the big game. Unfortunately, neither of them knows which house is his. I'd tell you what happens next, but it would really give the punchline away. I suggest you tune in on Super Bowl Sunday, but if you can't wait, check out the commercial and the making of when you read more.
The Making of Bob's House
Source
Tom Tailor
3 Suisses
Miu Miu
Hmmm...sounds interesting. Hopefully it'll be a hit, and I'm hoping Super Bowel commercials overall are more entertaining than the last couple years.
1The commercial HILARIOUS, I love it.
2It IS hilarious, oops.
3LOVE it. One of my brothers has lost his hearing due to a disease, and it's certainly made me more aware of a segment of the population I never gave much thought to before. Awareness is a good thing!
4that's awesome.
5I think this is great!!!!
6i love it!
7Love it! And I think a ton of people will watch it, if only because their TV will suddenly be silent after all the Super Bowl noise, and they'll look at it thinking, "is it broken?!" until they figure out the joke.
8Am I the only one who has zero interest in the super bowl?
9That commercial is awesome- so clever! I won't watch the super bowl, but I do like good commercials.
10I totally dig it!
11That is so great!
12Are deaf people more or less vulnerable to consumerism?
Considering that I mute commercials when they appear (which is nearly every 5 minutes per show depending on what channel you are watching) I have to say that I don't support Pepsi's high-fructose-corn-syrup-coated sincerity or their 31% market share of soft drink consumption.
I only drink Slurm.
13cool!
14HAHA. That was CUTE!
15Hahaha awesome!!!
16Cute commercial!!
17cool!
18but during super bowl?
Wonderful idea!
19I think it's a great way to promote a product, deliver a few laughs, and get people to think a little bit more about the world around them.
20That was cute! lol. i thought my volume was broken for a sec there. "it's on full blast but no noise? wtf!?. . . oooooooooh"
I also have little interest in the superbowl this year. not that i usually do but the teams i was rooting for didn't make it. -shakes fist at chargers and packers- booo.
i only watch because of the commercials anyways
21That's freaking excellent!
22It is so great to hear (oops!), to see!
23Superb idea for a commercial.
24cute commercial, but what exactly does it have to do with pepsi? or is it just advertising the enable group? so confused.
25That is soo funny and cute!
26this was really funny
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