Cronuts: we haven't seen a population this crazed about pastries since the opening of Sprinkles Cupcakes, and there's no sign of slowing down.
Cronuts: we haven't seen a population this crazed about pastries since the opening of Sprinkles Cupcakes, and there's no sign of slowing down. The world wants more Cronuts, and creator Dominique Ansel is finding ways to serve the public outside the bakery — for a good cause, of course. He recently partnered with Shake Shake to create a Cronut Hole Concrete, raising $5,000 for widows of the New York Police Department and their children. At the City Harvest's Bid Against Hunger auction, a dozen donated Cronuts went for $14,000. And over the weekend, Cronut holes made a second debut at the New York City Wine & Food Festival's Jets + Chefs event, where ticket proceeds go to the Food Bank For New York City and Share Our Strength's No Kid Hungry campaign. Dominique stepped away from his Cronut hole assembly line to discuss his life AC (after Cronut) and his proudest accomplishment. If you don't already love Dominique, then you will after hearing what he has to say.
POPSUGAR: It's been over five months since the Cronut's release. How are you feeling?
Dominique Ansel: It's been great. I see a lot of happy, very excited people every morning, and it makes me happy.
PS: Your hours are long and grueling. What keeps you motivated?
DA: What keeps me motivated? The passion that people have for food. I'm very excited to see so many people in the morning from all over the world all over the country. It's just fun. It's what I love doing, baking and cooking. And this is what people come for.
PS: You've told other journalists that you want to be known for something other than the Cronut. What do you want to be known for?
Keep reading to hear Dominique discuss his legacy.