Ben & Jerry's Removes "All Natural" Claims From Labeling

Ben & Jerry's Removes "All Natural" Claims

In an interesting move, progressive ice cream maker Ben & Jerry's, long known for its civic-oriented campaigns and eco-friendly packaging, announced yesterday that it would phase out claims of "All Natural" on frozen desserts that contain processed or artificial ingredients. The brouhaha began when public health advocacy Center for Science in the Public Interest sent a letter to Ben & Jerry's parent company, Unilever, alleging nearly 50 products, including ice cream flavors Cherry Garcia and Creme Brulee, were mislabeled, as they contained ingredients such as alkalized cocoa, maltodextrin, corn syrup, and artificial vanilla.
Although the Vermont-based ice creamery wasn't violating any label laws, it has nonetheless decided to phase out the term "all natural" in many of its products. "We are confident that Ben & Jerry's products are 'All Natural' as reasonable consumers would understand that term. However we don't want there to be any questions," CEO Jostein Solheim responded in a letter to the health watchdog group. I think this is a respectable move on the part of Ben & Jerry's and hope other companies have the good sense to follow suit, as to not mislead consumers. What do you think of the announcement?

Source: Flickr User _rockinfree

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