POPSUGAR Food

Boston Market Latest Chain to Promote Cheaper Meals

Aug 20 2008 - 4:15pm


Boston Market is the latest restaurant chain to succumb to sluggish spending. The Golden, CO-based corporation announced yesterday that it will offer a larger discounted menu [1] of 11 meals for $5.

Boston Market joins a list of food chains — such as Subway, Quizno's, and Domino's [2] — that have been promoting meals for $5. The company's chief brand officer, Judy Cantrell, said:

The $5 price point is an important part of the new vernacular in the restaurant industry. It’s become a price point that consumers respond to, and we see an opportunity to increase the quality of choices with our slow-roasted rotisserie chicken meals.

The value menu [3] includes the chain's popular one-quarter rotisserie chicken, classic chicken salad, and rotisserie chicken pot pie, which come with a side dish and a drink. The company will promote its newly-priced menu with a TV commercial and online campaign. Will you try one of their $5 meals?

Source [4]


Source URL
http://www.yumsugar.com/food/Boston-Market-Expands-5-Value-Menu-1880400