POPSUGAR Food

Bud Light's "In the Can" Commercial Aims Below the Belt

Sep 10 2009 - 5:50am
To promote its new Bud Light Lime [1] cans, Anheuser-Busch is getting the word out through an interesting campaign that takes raunchiness to the next level. The online commercial features confessions of people who claim they enjoy "getting it in the can."

Industry vets have called the spot [2] a "wannabe viral video" that's "crude" and "juvenile." Personally, I was entertained the first time I saw it — though it doesn't make me want to run to the store to buy Bud Light Lime. What do you think? Is this marketing ploy childish and gross, or a laughable campaign that you can get behind?

Source: Flickr User KeyExpert [3]


Source URL
http://www.yumsugar.com/food/Bud-Light-Can-Commercial-Aims-Below-Belt-4816003