You're on the road, out of your stash of healthy snacks, and the hunger pains are kicking in. There's not much in sight except for a sign you see in the distance for Burger King. While this fast food joint may be known for it's calorie-laden burgers and fries, there are some healthier items on the menu. Click through to see what to order the next time you find yourself at a BK drive-thru.
Burger King's currently testing delivery service with four restaurants in the Washington DC area, and will quickly expand to 16 different stores before the end of this month. Customers can place orders both by phone and online at BKDelivers.com.
Given Burger King's plan to overhaul just about everything, perhaps this pilot heralds the possibility of a nationwide delivery rollout, akin to what pizza chains like Domino's and Pizza Hut have been doing all along. After all, the fast-food chain has offered delivery in various South American countries for years. Could you see yourself ordering a delivery of Whoppers and fries?
Just ask the top fast food chains: in the past year, Jack in the Box has overhauled its fries to mimic those at McDonald's, and Wendy's has announced that its new fries are actually better than those from the Golden Arches. The latest chain to jump on the french fry reformulation bandwagon? None other than Burger King.
The number two fast-feeder — who's recently been rumored to be at risk of losing its top spot to Wendy's — is hoping the Dec. 5 debut of its newfangled pommes frites will reclaim a piece of the fried potato market.
According to BK, the new fries will be fluffier and have a better potato flavor on the inside and a "crispy, golden-brown deliciousness" on the outside. Burger King hopes to prove its french fry cred to customers come Dec. 16, when it'll be offering free small fries to everyone, no purchase necessary.
I'll be checking out the new fries, as I'm curious to see whether Burger King's given priority to the quality of its ingredients. In your opinion, do any of these french fry reformulations actually make a difference?
Oatmeal's looking like the big cash cow in fast food's breakfast wars. The latest big chain on the oatmeal breakfast train? Burger King, which debuted its whole grain breakfast offering Monday. BK's customers can choose from either the chain's original or fruit-topped maple oatmeal for $1.99 — the exact same price as the pictured oats from McDonald's.
It remains to be seen whether wholesome offerings like oatmeal will help Burger King improve its flagging sales. What do you think?
The reason? "Our new marketing approach is more food-centric," BK spokesperson Miguel Piedra explained. In place of the king's odd but humorous appearances, new Burger King commercials, which air this weekend in conjunction with the limited-time rollout of the California Whopper, will feature no words — just pulsating muzak and action shots of avocados, tomatoes, lettuce, and beef being prepped.
The new focus on fresh reflects the struggling chain's attempt to catch up with the competition at a time when consumers are less focused on value and more on healthy choices, food quality, and food safety. We're glad to hear this: "That king looks like something out of my nightmares," Katie once remarked. I agree; the oversized, smiling plastic head has always really given me the heebie-jeebies. Do you feel the same way?
But the King's not giving up his crown anytime soon. The company has plans to overhaul everything from its strategy and management to its menu items and pricing. Burger King has let go of its CEO, fired its top advertising agency, and pulled the plug on a worldwide store redesign. Now it will focus on broadening its appeal beyond the traditional young male demographic to include busy working moms and young children.
Here's my advice, Burger King: Focus on the quality of your ingredients. If you're going to admit to duplication, at least make sure your product's not a cheap imitation. Otherwise, you'll always be resigned to settle for second best. What do you hope Burger King will change?
Much like the BK Breakfast Muffin was to the McDonald's Sausage McMuffin, the BK Chicken Tenders are near-carbon copies of their Golden Arched counterparts. (When asked to comment, Burger King remarked, "We don't provide details on our secret recipe.")
McDonald's sells its nuggets in packages of four, six, and 10; Burger King's are available in boxes of four, eight, and 20. In our taste test, we learned that just about everything, right down to the packaging, is identical — except, we discovered, with regards to taste. To see how fast food's top two stacked up against each other in a chicken nugget faceoff, read more.
Burger King spokespeople countered that the statement was merely a "humorous anecdote to connect with his audience," but the gaffe has British gastronomes up in arms. Some of the country's culinary authorities have spoken out against the statement, including Michelin-starred Marcus Wareing, who remarked that the CEO's comments were "an insult to British gastronomy."
From a marketing perspective, it never seems wise for restaurants to voice controversial opinions. Still, for the first time ever, British food and drink exports topped more than £10 billion. Looks like England is enjoying the last laugh.
- Over in the UK, marmalade's in deep decline.
- Over in the UK, marmalade's in deep decline. — Daily Mail
- This year, Starbucks will venture into India . . . — Wall Street Journal
- . . . and Seattle's Best Coffee will be everywhere. — Ad Age
- Essential last suppers in every state. — Eater
- Jamie Lauren says she was misrepresented on Top Chef. — The Feast
- How Zagat Las Vegas beat out Zagat New York. — Grub Street NY
- Campbell's Soup is looking to expand to China. — Just Food
- Taste tested: BK's Jalapeño & Cheese Stuffed Steakhouse burger. — Slashfood
- Beer: could it help prevent diabetes, high blood pressure, and weight gain? — Telegraph