Burger King spokespeople countered that the statement was merely a "humorous anecdote to connect with his audience," but the gaffe has British gastronomes up in arms. Some of the country's culinary authorities have spoken out against the statement, including Michelin-starred Marcus Wareing, who remarked that the CEO's comments were "an insult to British gastronomy."
From a marketing perspective, it never seems wise for restaurants to voice controversial opinions. Still, for the first time ever, British food and drink exports topped more than £10 billion. Looks like England is enjoying the last laugh.