Come August, the soup will be ditching its signature labels in favor of a more contemporary look that's focused on food photography. But perhaps it's learned a lesson from Tropicana's recent repackaging fiasco, because the three core soups — chicken noodle, cream of mushroom, and tomato — will retain their classic red-and-white labels.
The soups themselves will also get a face-lift. The company has cut sodium in 23 of its condensed soups by 45 percent, to contain 480 milligrams of sodium or less per serving. It's also launching a campaign to highlight its vegetables, such as carrots, celery, potatoes, and tomatoes, grown in the US. Chicken soups will include a new type of roasted chicken.
I'm always skeptical of canned soup, but I still look forward to giving Campbell's Soup 2.0 a chance. Will you?