This question was posed the other day on Twitter by Kristy of GeekSugar, and it is indeed a very tight race. Goldfish are less fattening, but Cheez-Its are undeniably cheesier in flavor. Kristy maintains it's an East Coast versus West Coast thing. I'm on the Left Coast, but in my mind, there's no contest: Cheez-Its win. Thank goodness that our office is stocked with both.