Yesterday, Thorntons (a British chocolate company) unveiled an 860 pound (390kg) pure chocolate billboard in London. Actually, make that the the world's first chocolate billboard. The billboard was 14.5 ft by 9.5 ft and was made from 10 chocolate bunnies, 72 giant chocolate eggs and 128 chocolate panels. During assembly, one of the panels fell off and five bunnies were broken (luckily there were spares).
Once unveiled, Thorntons invited shoppers to jump in and grab a bite. However you had to act fast, the billboard didn't last long. Three hours, that's all it took for folks to devour the billboard that took three months, 10 people and 300 hours to assemble.
"There was something for everyone from giant bunnies to hazelnut eggs," said chocolatier Barry Colenso.
As the billboard was unveiled, 50 girls from the Brownies turned up on a chocolate finding mission.
"Their jaws dropped as they asked, 'Is it real chocolate?'" Mr Colenso [ said.
I suppose since it was gone almost immediately I would have eaten some, but could you imagine if it just sat there for days and days?
To check out images of the billboard during assembly and destruction, read more