The "one size fits all" philosophy certainly doesn't apply to your wardrobe, so why should it work with your laundry? Not all detergents are created equal, so depending on your washroom challenge — sensitive skin, fading colors, even keeping energy costs down — you can rest assured knowing there's a just-right Tide brand product for practically any job!
Check out this slideshow for a sneak peek at Tide's  hard-working product range, and see if your laundry routine (and your clothes) could benefit from a more customized approach.
Tide Coldwater  is specially formulated to clean in cold water conditions better than the leading liquid bargain detergent in warm — so you can save money on your energy bill (and save up to $7 on your energy bill with every 100-ounce bottle*)!
*by switching from warm/cold to cold/cold on all loads in a standard top-loading washing machine with an electric water heater
Tide Free & Gentle
On allergy alert? Most detergents also contain dyes and perfumes — Tide Free & Gentle  does not. Specially designed for sensitive skin, it's dermatologist tested to provide your fabrics with a great clean that's also gentle on your skin.
One cap of Tide  has more cleaning power than six caps of the bargain brand.*
*based on stain removal performance of one dose of Tide Original vs. six doses of the leading bargain brand base variant
Tide TotalCare Detergent  is specially formulated to condition your wash water and prevent damage from chlorine and mineral deposits, minimizing fading and helping to keep colors bright. But that's not all: the formula also helps preserve fabric shape, reduces friction between fibers, enhances softness, and prevents pilling — all while providing the same powerful cleaning and stain-fighting action you love.