Designer Kean Etro has just created a unique line of "Cooked" shirts. His collection, which is called The Harvest Style, encourages folks to enhance their stained clothes instead of throwing them out. Think of his designs as tie-dye with a modern, organic, and foodie twist.
There are three different styles: Blueberry (blueberries, sugar, blueberry juice over a white shirt and baked at 330F for 40 minutes), Coffee (which is a crisp white shirt soaked in six liters of coffee for eight hours, then hung out to dry), and Salt (white shirt layered with coarse cooking salt for 40 minutes at 350F).
While I think the concept is fun — not to mention a way to keep a stained LWD or tuxedo shirt in play — I'm not sure I'm keen on the result. How about you, would you cook your clothes?






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Would anyone seriously wear this?!?
1wow - i'm with the majority - i don't really see the point in this - and i wouldn't want to wear it.
2too much work, just spill it on yourself and let it dry.
3What the...
4Gross.
5I like the using natural dye aspect of this project and keeping clothes to wear when you might throw them out. I don't like the "tie dye" look of the blueberry though. The salt could be cute.
6If I couldn't wash out a coffee stain on a white shirt, I might try to dye it a uniform coffee color. But I'd probably use a real dye!
7Wow, I've been wearing haute couture for decades, lol!
How about that!
8oh puuleaze spare me. rip those suckers up and make cleaning rags you will get more use out of them.
9not cool
10lol
That is just plain WERID!!!
11what would be a persons "need" to wear something so rediculous?
12Looks like cheap tie-dye... and even nice tie-dye is tacky.
13Whyyyy
14sounds pretty lame to me. first of all, blueberries are way too expensive to blow on a shirt like this. second of all, has the designer considered the fact that likely the clothes will retain the fragrance of the dying process. a full-on coffee-scented shirt will reek!
15No thanks, maybe if I was experimenting in junior high and this was the only way I would look different.
16These clothes scream, "Hi! I just had a major accident in the kitchen!"
17No thank you.
18HAHAHAHAHAHAHA
19Post New Comment
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