Sep 22 2010 From chocolate-covered dried fruit to coffee-flavored liqueur, a lot of fair trade products have caught my attention recently. As more and more products make the claim of fair trade, some companies have taken the movement a step further, to direct trade. The concept of direct trade is simple: only the producers and the purveyor are involved, and, of course, the consumer. One such company is Liga Masiva, a CSA-style coffee importer with roots in the Dominican Republic. I've become a member of its coffee club because I know that my purchase helps make a change for the Dominican coffee-growers. How do you feel about direct and fair trade grocery items?