Last month, we reviewed the "test" edition of Food Network's eponymous magazine, and we didn't think it broke new ground. But apparently its publisher does: Hearst Corporation has decided to give the magazine the official go-ahead. Said Hearst VP Alec Casey:
We have had a great initial response to the first test issue, and feel confident that this magazine will resonate with consumers. At Hearst, we are always looking at how we can introduce new products that fill a need in the marketplace, and we think Food Network Magazine fits that bill.
Another test issue is planned for January 2009 and will be followed by the first official issue in June/July 2009. The issues are scheduled to hit newsstands every other month, but eventually the glossy plans to transition into becoming a monthly.
Have you picked up a copy of the magazine at the newsstand yet? What do you think of Hearst's plans for a massive rollout?