Wanna go from an A cup to a B cup? Well book yourself on a plane to Bulgaria. Bulgarian Boza, which is made from fermented wheat flour and yeast, claims to "enhance breasts." Seriously, that's what it's famed for.
And now that Bulgaria is part of the EU, and the customs taxes have been lifted, droves of European men are heading there to buy cases for their ladies.
Constantin Barbu crossed the Danube from Romania to buy Boza in the Bulgarian border town of Ruse.
He said: "I've bought a case for my wife to try out. I really hope I see an improvement."
Funny how it's the men going the extra mile to get the product and not the ladies. Somehow that just doesn't seem to surprise me.