Haagen-Dazs Shrinks Package, Ben & Jerry's Is Outraged

Ben and Jerry's vs. Haagen-Dazs: A Pint-Sized Battle


There's been some heated public debates between competing brands. The latest two companies to join the feuding? Ice cream giants Haagen-Dazs and Ben and Jerry's. To pay for the high costs of natural and top-quality ingredients, Haagen-Dazs has reduced the size of its pints from 16 to 14 ounces. Despite the decrease in packaging, Haagen-Dazs still calls its container a "pint." Ben and Jerry's is highly offended by this "downright wrong" move, and pledged, in a statement, to provide consumers the same quantity and quality in its product:

One of our competitors (think funny-sounding European name) recently announced they will be downsizing their pints from 16 to 14 ounces to cover increased ingredient and manufacturing costs and help improve their bottom line. We understand that in today's hard economic times businesses are feeling the pinch. We also understand that many of you are also feeling the same, and think now more than ever you deserve your full pint of ice cream.

While I understand that many brands are shrinking their products, I have to side with Ben and Jerry's; it's not fair to call something a pint when it's not one. How do you feel about the debate?

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