Jack in the Box has announced its plan to jump on the fast-food breakfast bandwagon with its new Breakfast Bowl, an entire, portable meal. A mix of eggs, hash browns, cheese, peppers, and meat, the dish is a "Sunday brunchworthy meal" to be "enjoyed on a weekday schedule." Jack in the Box hopes to satisfy consumers' need for a hearty breakfast on the go.
Of the fast-food giants, currently McDonald's has the highest amount of breakfast sales. Only time will tell if Jack in the Box's Breakfast Bowls will become as popular as the Egg McMuffin. In other breakfast news, Denny's will compete with the Breakfast Bowls with its new to-go meal that involves a two-tier takeout container filled with bacon, eggs, and pancakes.
Do you eat breakfast at fast-food restaurants? Will you try Jack in the Box's Breakfast Bowl?