Smoothie chain Jamba Juice is teaming up with Organic To Go to test out a new line of organic food products. In an effort to boost sales, Jamba Juice is considering adding Organic To Go branded items — grab and go salads, sandwiches, wraps, cookies, and yogurt parfaits — to their already existing menu of classic fruit smoothies. The testing will take place in three West Coast stores in Los Angeles and Orange County, CA, and Bellevue, WA. If the test is successful, the partnership will expand to all of Jamba Juice's 749 stores nationwide. Steven Berrard, CEO of Jamba Juice, explains the affiliation:
We’re excited about the possibilities of this test. Our partnership with Organic To Go provides Jamba customers organic and natural food that supports their growing desire for a healthy lifestyle.
The news comes as no surprise as fast food chains across the country scramble to deal with the declining economy. I'll be curious to check out the meals, how about you?