Seems Jamie Oliver and Ryan Seacrest have more in common than a shared love of spiky hairdos. They also want to help Americans eat better. The British chef is preparing a new reality show produced by Seacrest, where Oliver will touch down in America's unhealthiest cities and give its residents good-food makeovers using local resources.
This isn't Oliver's first stab at improving the eating habits of everyday folks. In the UK, he has worked extensively on children's nutrition, including a 2005 TV series called Jamie's School Lunches, which prompted education officials to remake school meals. The idea struck a chord with radio host/TV producer Seacrest:
Seacrest said he talked about school lunches during a segment on his KISS FM morning radio show and was struck by the amount of listener response. Then he heard Oliver was looking to bring his public service campaign stateside. The resulting ABC show will not only tackle a city's schools, but workplaces and other avenues for change.
ABC has already ordered at least six hours of the show, which will focus on cities that have shown on up lists of "America's fattest." But ABC exec Vicki Dummer says the point isn't to make fun of Americans: "Jamie has been through this mission before. He will be an advocate for change, but not act like, 'I'm from Britain and you Americans are fat.'"
What do you think of this idea for a show? Do you think it sends the right message?