Unwanted publicity from former spokesperson Michael Phelps has forced cereal giant Kellogg's to think outside the box.
Last August, Kellogg's debuted its limited-edition Corn Flakes cereal boxes with the gold medalist on the cover. But when a photo of the Olympian smoking marijuana out of a bong surfaced, Phelps — and, some say, in turn, Kellogg's — were swimming in controversy. Ultimately, the cereal maker decided not to renew a contract with Phelps. One question remained, however. What would be done with all the cereal boxes graced by the champion?
As it should happen, one company's trash is another organization's treasure: Roughly 3,800 pounds of the the boxes were donated to the San Francisco Food Bank two weeks ago.
With the economy in shambles and more people in need than ever, the Food Bank was all too happy to take the boxes off the company's hands. As for cereal, says San Francisco Food Bank executive director Paul Ash: "It's become very hard to get ahold of."
Now that the boxes are no longer on supermarket shelves, they'll probably be collector's items — ones that can only be found at the food bank. Even if I do think the so-called scandal was blown out of proportion, I'm happy to hear that the leftover cereal will further a good cause. Are you surprised to hear of the outcome?