POPSUGAR Food

Kraft's Macaroni and Cheese Has a New Look

Feb 10 2011 - 11:27am
The iconic blue box of macaroni and cheese has got a new look [1]. Kraft Foods and design firm Landor Associates [2] have revealed an updated package for the wildly popular Kraft Macaroni and Cheese. The box is still blue, but it has a noodle smile that will become an extension of the brand's new multimillion-dollar advertising campaign.

For well-known food products like Kraft's Mac and Cheese, a redesigned box can be a risky move. In 2009, Tropicana attempted to change its orange juice cartons but ditched the new logo due to customer backlash [3]. However, I think the new look is fun and modern and have a feeling it will be a success. How do you feel about it?

Source [4]


Source URL
http://www.yumsugar.com/food/Kraft-Macaroni-Cheese-Debuts-New-Packaging-13881803