The Label Project Wine Tasting

In one of the most clever PR ploys, the wines, as it turns out, are all from Australia's Jacob's Creek Winery. At first we were disappointed that the mystery wines weren't from around the world, but it was still a fun exercise that challenged our discerning palates. At roughly $15 per bottle, these reserve wines are an exceptional value, and we greatly enjoyed the label project as an exercise in "look[ing] beyond the label."