Love It or Hate It: Pepsi's New Logo

October 28, 2008

Pepsi's redesigning their look and I've got a sneak peek at the logo redesign! The new logo, shown here at bottom right, is the 11th in Pepsi's 110-year history. It was designed by the Arnell Group and took five months to create. Graphically, the logo is loosely characterized by a smile.

Advertising experts estimate that rolling out the new look of the brand — updating trucks, vending machines, point-of-purchase displays, and other signage — will cost Pepsi hundreds of millions of dollars. Do you think the redesign is worth the cost to roll out the new look?

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53 Comments

RaynieJay 3 years

i think it looks just fine. =) it kinda looks like they're peeling of the white to try and show you that since the world is changing, so is their company. but i don't see the difference in drinking. i dont think a logo should change the way you feel about the taste. =/ its just that they wanted to change a little. haven't you ever wanted to change? who can blame them for trying to? i think most of you are inconsiderate, rude, spoiled brats who can't get off their high horses for once to accept the change that they want to make. you people make me feel sad to admit that im american. isn't this the "land of the free, home of the brave"? wheres the bravery in ridiculing people who want to change. your all mean.

3 years

Why do companies keep changing their logos? I would think the same logo should always identify the same company. Chevrolet changed its logo only once. Then it became one of the most known symbols around. Indiana University changed its logo twice. The second time, they went back to the original logo.

3 years

It looks like some left over 0bama campaign literature and that is not good.

3 years

Looks like the dropped the computer mouse when they were designing it, then left it the way it was...water is better anyway.

raymond89109 3 years

They should have kept the 1971 logo. Why ruin a good thing?

3 years

Similar Bauhaus-style lettering was used in the Expo '74 logo to express a modern, up-to-the-minute style. Though the general font style has been around for 70 years or more, it's used now and then to express freshness and hipness. It's cyclical. Maybe in 10 years it'll look outdated again. But really, don't you think there are more important things in this world than the Pepsi logo? :) The "Seattle's Best Coffee" logo redesign, now... maybe if they changed it to brown it wouldn't suggest a cup of blood!

3 years

Pepsi doesn't bother me, but Seattle's new logo looks terrible, and Lone Star Steakhouse looks like the Satan symbol. I mean seriously Lone Star!!

LittleMzFit 4 years

I agree w/ Amelia77. They could have given the $$ to some good cause & left it alone.....lol

inadee 4 years

I don't like it.. I have always liked the 1971 logo and I wasn't keen on the last redesign but I really hate this one.

chow 4 years

i like the current one a lot better but maybe it just take getting used to.

Michelann 4 years

I prefer the 1951 logo (but maybe that's because I prefer Coke), but the new logo definitely looks like it was inspired by Obama's symbol. Pepsi knows what the young people like :)

ilanac13 4 years

it doesn't really work for me actually. i think that maybe when we see it on the packaging it'll look better.

corcar86 4 years

Not much of a Pepsi drinker as it is but I'm not so sure about this new logo...it's ok...I would say it has kinda a sailing vibe more then a smile and the lettering looks simplistic

suziryder 4 years

Why to they keep changing the logo???It looks like a pregnant belly to me (red shirt, blue pants)- lol

suziryder 4 years

Why to they keep changing the logo??? It looks like a pregnant belly to me (red shirt, blue pants)- lol

fashion4ward 4 years

I hate it when any company changes their logo. But I agree Jude, it is kinda bland and ordinary. Why did they change the way the wave curls...?

Jude C 4 years

Looks sort of bland to me.

Jude C 4 years

Looks sort of bland to me.

snarkypants 4 years

i still like the '71 logo best! cutely simple and retro! party-i have a friend who works for frito-lay, and he said that even in a bad economy, people still buy snack foods, soda and beer...and that my friends, is why we have an obesity epidemic!

snarkypants 4 years