Marmite: Love It or Hate It?

While in Seattle for a hot minute during Starbucks Coffee College, I stopped into The Crumpet Shop in Seattle's Pike Place Market, where I tried Marmite for the first time on top of a crumpet. Marmite, a savory spread made from yeast extract, is famous for its polarizing flavor; in fact, its marketing slogan is "Love it or hate it." Although I was told I'd have a strong reaction after trying the English export, I was left feeling surprisingly ambivalent. Marmite has an extremely concentrated umami flavor reminiscent of an ultra thick soy sauce, with the pronounced aftertaste of a really stinky cheese. I'm not particularly fond of the aftertaste, but otherwise find it pretty palatable. If you've tried it, what do you think of it?

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