Top fast food chain McDonald's announced its third-quarter earnings today, and made reassurances that it would continue its efforts to be "recession-resistant."
The corporation made sure to squash swirling rumors that its dollar menu may become a thing of the past. There will, in fact, still be a dollar menu. "We advertised it heavily in September," said COO Ralph Alvarez. "We wouldn't have done that if we were going to be walking away from it."
McDonald's has, however, been testing the menu's key item, the double cheeseburger, at higher prices and with one piece of cheese rather than two, as a result of the rising commodity costs. "We expect to have a decision [on the double cheeseburger] soon," said CEO Jim Skinner. Will you be watching to see what's on the new dollar menu?