Now that football season has begun, Miller Brewing has come up with a new way for you to hold your beer while tailgating: a sweatshirt/beer koozie hybrid.

I'm not exactly sure the item's been developed with patent-worthy innovation, but I would definitely use it to keep my fingers warm during chilly nighttime football games.

Would you be willing to wear a High Life hoodie if it meant boozing hands-free?

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